BOSTON Racepoint Group has added public relations duties for the upcoming Nanotech 2004 conference. The Cambridge, Mass.-based independent is tasked with crafting a program to introduce Nanotech 2004 as well as the potential benefits to investing in molecular science to the mainstream.
"Nanotech 2004 is on the cusp of becoming the most important and visible nanotechnology conference in the industry," said Matthew Laudon, executive director of the Nano Science and Technology Institute, the conference organizer and sponsor. "To successfully take that next step, we chose a communications partner that not only understands the complicated scientific aspects of nanotechnology, but also has a firm grasp on the enormous market potential it repressents."
The 2004 NSTI Nanotechnology Conference and Trade Show, Nanotech 2004, will be held on March 7-11 at the Boston Sheraton Hotel & Copley Convention Center. Since the conference's inception in 1998 it has quadrupled in size and this year will feature more than 70 vendors and expects to draw over 2,000 attendees.
The assignment helps Racepoint build clout in a growing technology field, said agency president Marijean Lauzier.
Racepoint, which focuses on emerging technology, health and science companies, won the business without a review. The budget was not disclosed.