BOSTON Racepoint Group has been tapped by the Linux software provider Red Hat as lead agency.
Red Hat, which saw sales grow 39 percent last year to $126 million, according to Hoovers Online, "talked with several [PR agencies] over the course of several years, and we never were able to find the right fit," said corporate communications director Leigh Cantrell Day.
"We're delighted," said Racepoint president Marijean Lauzuier. "Linux is the hottest category of software, [and Red Hat] is leading a category of software that will dominate the face of technology for the next several years."
Racepoint has been tasked with creating a national campaign that will target industry analysts and national business media such as The Wall Street Journal and Time, according to Lauzier, president of the Cambridge, Mass., shop, which opened last September as a specialist in emerging technology, science and healthcare.
Red Hat, which last year registered no measured-media spending, parted with its previous ad and PR agency, Atlanta-based BaylessCronin, in 2000, and both accounts moved in-house.
Because Red Hat's business model is centered around open source code, said Cantrell Day, "we have a very unique business story" to tell the media.