Qwest Review Down to Two | Adweek Qwest Review Down to Two | Adweek
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Qwest Review Down to Two

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NEW YORK -- Qwest has narrowed the consolidation review of its $100 million account to two finalists: Foote, Cone & Belding here and DDB Chicago, the agencies confirmed. The latter shop is one of the incumbents on the business.

The other incumbent, J. Walter Thompson in New York, withdrew from the process last week. The Denver-based client had been considering Leo Burnett's LB Works, Chicago; and McCann-Erickson, New York; these shops were cut in the review.

JWT, which handled corporate image and business-to-business duties on Qwest, won the account in 1999. Qwest subsequently acquired US West, which was handled by DDB, in Chicago, and this year launched a review with an eye toward cutting costs.

Qwest initial RFP asked a litany of questions about fee structure [Adweek, Feb. 18] and did not request creative submissions.

Qwest could not immediately be reached for comment.