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o blood and guts, no screams, no whining electric guitars or spokespeople with strange piercings. Can this really be a new spot for a highly anticipated CD-ROM game?
San Francisco-based Saatchi & Saatchi’s national commercial (shown here) for Broderbund Software’s Riven eschews the noise and violence of most videogame commercials, opting instead for seductive, mystical scenes from Riven’s alternative universe. Riven is the much-anticipated sequel to the wildly successful Myst.
A voiceover warns players to enter at their own risk: “All is in its final state of readiness.
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