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McCann-Erickson is gearing up to break a campaign for Quokka Sports, a Web-based broadcaster of live sporting events.
The print, outdoor and TV effort is due to launch in the third quarter. It is likely to feature clips from Quokka’s coverage of The America’s Cup sailing competition, the Eco-Challenge adventure race and other sporting events.
The agency’s Seattle office last month prevailed over two San Francisco agencies on their home turf in a competition for the Quokka account.
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