Quitters Prosper in KSV's Anti-Smoking Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Kelliher Samets Volk’s latest anti-smoking ads for the Vermont Department of Health make an appeal to young adults who may be looking to keep a few extra dollars in their pockets, instead of cigarettes.

A trio of TV spots—set in everyday locales such as a living room, drive-through shopping area and a laundromat—show people unexpectedly finding cash because they no longer spend so much on tobacco products. Graphics note the high cost of smoking a pack each day: $150 per month and $1,800 per year.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in