Questions Remain for Ogilvy Following ONDCP Win

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The White House’s decision to retain Ogilvy & Mather, New York, on its $150 million anti-drug media account will likely in crease tensions with lawmakers and the Partnership for a Drug-Free America, sources said.

But the win is a big boost for Ogilvy, which has been under fire since the shop became the subject of a federal probe into its billing practices on the account. Ogilvy paid $1.8 million to settle civil charges, but a separate criminal investigation continues.

In fact, ONDCP has built in some safeguards by issuing Ogilvy a one-year contract with four renewal options.



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