Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Quaker Oats Co. has selected Dieste & Partners to handle Hispanic advertising for all its brands, including Quaker Oatmeal, Gatorade and Aunt Jemima pancake mix and syrups.
Billings for the Chicago-based company’s Hispanic business are estimated at more than $10 million.
Quaker mounted a review for a Hispanic agency late last year after long-time agency Grupo Quatro, a division of Berry-Brown Advertising in Dallas, closed. FCB Chicago is Quaker’s lead general market agency and handled Hispanic marketing on an interim basis during the search.
Finalists in the review included FCB/Montemayor y Asociados and BromleyCommunications, both in San Antonio, Texas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in