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NEW YORK Director Errol Morris coaxes authentic performances out of non-actors in three TV spots that broke this week for Quaker Oatmeal Supreme.
The commercials are by Element 79 Partners in Chicago. Each shows a person who is an expert in one of the new Supreme flavors like pecan and banana. In “Nut Cousins,” a pecan farmer measures his crop with an instrument and talks about how much he likes Quaker Oatmeal Supreme with pecans. “I’m a nut expert so I know what I’m talking about,” he says.
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