Quaker Hopes Flavor Makes The Rice, Corn Cakes

Berry-Brown TV, Print Ads Aim to Entice Consumers’ Taste Buds
NEW YORK–Quaker Oats will launch a television spot next month from Berry-Brown, Dallas, as part of an effort to encourage sampling of its new rice and corn cake varieties.
To win over skeptical consumers about the taste of rice and corn cakes, Quaker Oats is expanding its added toppings in the category with two higher calorie, one gram of fat versions. It is also pushing the new and more appetizing Cinnamon Streusel Rice and Caramel Apple Corn via TV that claims, “You’ll be surprised” how good they taste.
The 30-second spot will feature animation and live action shots of the new bags and ingredients to “tell the flavor story” of the caramel- and cinnamon-chip topped offerings and “illustrate how much better rice cakes are,” said an agency source.
The ad will continue the existing “Taste is the reason” tag, created when Quaker first introduced...