Q&A: Right Media's Walrath

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NEW YORK Last week, Yahoo! inked a $680 million deal to acquire the 80 percent of Right Media it didn’t already own.

The purchase was an enormous validation for the four-year-old company’s concept of an open exchange, where advertisers bid on available inventory.

Michael Walrath, Right Media’s CEO and founder, explains why he believes ad exchanges are a key part of the future digital advertising ecosystem.

Q: What’s your vision of the Right Media Exchange under Yahoo!?
A: My vision of the exchange really doesn’t change as a result of this deal, other than I think it develops more quickly.






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