Q4 Online Ad Revenue Sets New Record

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NEW YORK Internet advertising revenue reached an estimated $2.2 billion in the fourth quarter, breaking the previous $2.1 billion record set three years earlier, according to a report released today.

The fourth-quarter figure is up 38 percent from the year-ago period. For full-year 2003, revenue rose 20 percent to an estimated $7.2 billion.

The estimates—based on aggregating data from the top 15 online ad sellers—are from the Interactive Advertising Bureau-sponsored Internet Revenue Report, conducted independently by the New Media Group of PricewaterhouseCoopers.

“Based





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