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NEW YORK The Interactive Advertising Bureau said Internet ad spending continues to expand, though at a slower rate than in the past two years.
The industry group estimated that Q3 Web ad expenditures reached $4.2 billion, up 33 percent from a year earlier. This marks the highest quarterly spending level the IAB has recorded.
Spending was up just 2 percent from the second quarter, however, the lowest sequential growth the IAB has reported since the third quarter of 2004, when expenditures dipped 2 percent.
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