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Fuel Man, one of the nation’s top three commercial fleet fuel suppliers, has named Keating Magee Advertising agency of record for its estimated $1 million account.
The b-to-b account, held by Rockford Advertising of Rockford, Mich., for the past five years, changed hands without a formal review.
Keating Magee will reposition the company in a new corporate image campaign.
“We’ll be doing advertising for Fuel Man in trade publications, but we’d like to explore consumer publications also,” said agency principal Jennifer Keating Magee.
Since 1985, Fuel Man has grown into a nationwide network serving about 75,000 commercial and government fleets through some 120 independent gasoline marketers.
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