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BOSTON Puma has hired interactive design shop mediumbold here to revamp the athletic footwear and clothing provider’s online presence.
The indie agency’s first assignment is to launch a site touting Puma’s Platinum high-end footwear line, which is sold throughout Europe and in select U.S. retail boutiques. The new Platinum collection will be unveiled in the spring. A new site for the client’s Nuala brand, a line of yoga-inspired footwear designed with model Christy Turlington, is also in development.
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