Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold units tackle shoemaker’s bid for athletes over fashionistas
Puma, known for its colorful, retro-chic sneakers, is embarking on a summer-long “Road Trip” promotion from Arnold Brand Promotions that instructs runners on which Puma shoe is most appropriate for them.
The Arnold division kicks off the mobile marketing effort this week at the Rock ‘N’ Roll Marathon in San Diego. The promotion features a Hummer H2 pulling a trailer that carries a treadmill and a video screen to test runners.
Separately, Arnold’s Magnet Communications will handle public relations for the promotion and for athletes who endorse Puma, such as the recently signed Johnny Damon of the Boston Red Sox, said John Isaf, Magnet senior vice president and general manager.
Both efforts target athletes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in