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NEW YORK Puma yesterday launched a worldwide campaign from New York-based Late Night & Weekends for its spring shoe and apparel collection, French 77.
There are four 15-second spots as well as print, interactive and in-store billboards.
In “Stairs,” two people run along black discs that resemble steps suspended in mid-air. The man runs along the top while the woman runs upside down on the bottom. The discs then turn into the air holes atop of a pair of Pumas.
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