Puff Piece

It’ll fly, but is it a great idea?
That question will be answered during the next few months as a new promotion between Delta Air Lines and Turner Broadcasting System takes flight.
The Atlanta-based airline has emblazoned one of its 737s with the Cartoon Network’s popular Powerpuff Girls. During the promotion’s first month, passengers on Delta’s Express fleet will be treated to goody bags of Powerpuff merchandise, including puzzles, flight-crew buttons, cartoon videos and CDs of Kid Rhino performing Powerpuff music.
Why the Powerpuff Girls? Not only do they fly, but they also have a movie coming out and $100 million in merchandise on the market, said a Turner executive.
Delta Express, which has no assigned seats, no meals and no first-class seating policy, celebrates its fourth year of service this fall.