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Publisher's Note

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A SUPER CELEBRATION
For some time now, Brandweek has been the client marketer's book of record. Brandweek breaks more marketing news and reports on more marketing developments and trends than any other publication.
And our Superbrands issue has become an annual news event. Every year, we give our readers category and brand listings and expenditures (our top 2,000 brands, etc.) while providing relevant and current marketing information within various product categories.
Now, the Superbrands . . . Marketers of the Year issue reflects, through the agendas and voices of America's leading marketers, the significant changes and developments within these key brand categories.
Not only does Superbrands give you the category data you need and look forward to, but it also gives you understanding of the personalities and practices of the people who make brands "hot."
These are the marketers who have understood and recognized the fundamental shift from mass marketing to niche marketing.
Through the application of more highly targeted marketing efforts (vertical publications, direct marketing, interactive, grass roots events, to name a few), today's top marketers are able to pump new vitality into their already 'super" brands.
We celebrate them as Marketers of the Year.
And, we are proud of our editors, and proud of this issue.
I hope you enjoy it.
Monique de Maio
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