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Steve Colton joined Novartis AG’s Ciba Vision four months ago as vice president of marketing, and one of his first moves was to consolidate the contact-lens company’s ad account at a single agency.
Following an informal review between its roster shops, Publicis in Mid America, Chicago, was awarded the com pany’s combined $20 million North America consumer account.
The win includes media duties, which will be handled by Publicis’ Optimedia International.
Publicis is the lead agency for Ciba unit Wesley Jessen VisionCare, a specialty colored-contact-lens maker.
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