Publicis, Vigilante Unveil New Heineken Spots

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NEW YORK Heineken USA broke two new spots last night on the last episode of “Joe Millionaire” on Fox, the company said, and it breaks two more on this Sunday’s Grammy Awards show airing on CBS.

All four are part of its 4-year-old “It’s all about the beer” campaign.

“The Nod,” a joint effort by New York shop Vigilante and Publicis in New York, shows an African-American man entering a nightclub. He exchanges nods of recognition with several people at the club.



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