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LOS ANGELES Publicis Groupe’s Publicis in Seattle breaks a spot this weekend reflecting T-Mobile’s new emphasis on selling pre-paid service to youth, according to the campaign’s creative director.
The 30-second “Bowling Alley” introduces a “Poser Mobile Posse” of teenagers who confront a young black man using his cell phone and demand hidden fees that the bling-bling-wearing street gang feels entitled to collect.
A spot following in the next two weeks will continue the Poser Posse’s comical muggings when a waiter making a call on his break is tackled by the faux gang, said Todd Grant, svp and creative director at the Seattle shop, who worked with creative directors Jordan Dontos (copy) and Izvel Rodriguez (art) and director Eric King of Headquarters, Los Angeles.
“They
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