After nine years in the Turtle Creek area here, Publicis is planning a move up the Dallas North Tollway next year to be the anchor tenant in a new office building currently under construction.
Publicis, which still has its former Publicis/Bloom moniker adorning its quarters in the Reverchon Plaza, plans to move its 230 employees into the Centura Tower planned for the Southwest corner of the tollway and Spring Valley Road. An architectural rendering shows the Publicis name overhanging the entrance to the 15-story building.
Publicis joins Omnicom agencies DDB Needham Dallas and TLP on the list of shops planning to exit the uptown area for far north Dallas locations.
Doug Henderson, chief financial officer for Publicis, said the shop considered five undisclosed locales, plus its existing three floors of office space at Reverchon.
Published reports had Publicis looking at new office space more than a year ago, prior to this summer's merger with Evans Advertising in Dallas. The business union added 40 employees to Publicis' payroll.
"We still have some people at the former Evans offices on Monticello," said Henderson. "This will enable us to get all of them back together again."
Henderson said the Centura Tower location gave Publicis its best options at meeting the agency's key needs: additional physical space, proximity to Dallas/Fort Worth International Airport and a shorter commute for a majority of its employees.
Publicis will occupy the second, third and fourth floors of the building, plus a portion of the basement, said Henderson.
Joining in the move will be the Dallas office of Publicis/Dialog, a promotional and direct marketing arm of the national Publicis operation.