Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK It’s been a big day for Publicis Groupe media shops in Europe.
Zenith Optimedia added L’Oreal’s French media duties. Those chores are worth $700 million-plus, per sources. Separately, telecom giant BT Group has handed its consolidated $130 million global media planning and buying account to Starcom and Zed Media.
The L’Oreal assignment comes two years after the client appointed ZO as its media planning and buying partner in more than 15 European countries. Previously, the client handled the account in-house in France.
All
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in