Publicis Says Hello for Cellular One

DALLAS Publicis in Mid America’s first image campaign for Cellular One introduces the carrier as the “next best way” to say hello when one can’t say it in person.

The 30-second television spot breaking Sunday for the rural wireless provider opens with shots of satellites turning, big city skyscrapers, and busy professionals riding down escalators and walking in and out of office buildings. A voiceover says, “Hello. In a world that’s managed to take a simple word and make it complicated, there are still those who remember that the best hellos are said face to face.”

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