Publicis Rebrands VoiceStream

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

VoiceStream, the sixth-largest wireless-service provider in the U.S., breaks an estimated $100 million cam paign this week starring Catherine Zeta-Jones.

The effort, from Pub licis in the West, Seattle, rebrands the company as T-Mobile. The name change follows Deutsche Tele kom’s acquisition last year of VoiceStream and Powertel. The client’s tagline, “Get more from life,” remains.

Zeta-Jones replaces Jamie Lee Curtis, and appeals to a younger audience, said client svp of brand marketing John Clelland.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in