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Instant gratification is the name of the game in a campaign by Publicis in the West for the Washington State Lottery.
Four TV spots for the lottery’s Scratch game broke last week. This is the first time the Olympia, Wash., client has advertised Scratch in two years. Campaign spending is under $1 million. Overall, the client spends $7 million annually on advertising.
“We wanted to increase sales and bring back awareness of Scratch,” as well as attract new players, lottery instant-product marketing manager Elizabeth Grabinski said.
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