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Count Carl Loeb’s new boss among the admirers of Bartle, Bogle Hegarty’s polarizing post-9/11 campaign for Cantor Fitzerald’s eSpeed division, which featured interviews with survivors of the shattered firm.
“People either love it, or they think it’s awful,” said Publicis New York chief creative officer Peter Nicholson of the documentary-like TV spots, directed by Errol Morris. “I think it’s great. It’s brave.”
Loeb, 39, who worked on the eSpeed effort at BBH in New York while in his former post as an associate creative director and copywriter, has joined Publicis as its fourth group cd.
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