Publicis Enlists Fiorito for Heineken

NEW YORK Publicis has named Stan Fiorito senior vice president, worldwide account director for Heineken, effective June 7. In this role, Fiorito will oversee all aspects of the Heineken and Amstel accounts for the Publicis Groupe agency’s New York office. He succeeds Michael Silver, who left the agency in March.

“He has just the right combination of relevant experience, energy and team spirit,” said Susan Gianinno, CEO of Publicis USA, in a statement.

Fiorito, 34, most recently served as an account director at Omnicom Group’s Goodby, Silverstein & Partners in San Francisco on Anheuser-Busch’s Budweiser, Michelob and AT&T Wireless.