Publicis Emerges on Young & Rubicam Front

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WPP Group Still in Talks With U.S.-based Agency Network
NEW YORK–The French are now competing with the British for the hand of U.S.-based Young & Rubicam Inc.
Publicis S.A. emerged last week as an alternative to London’s WPP for Y&R Inc. and its CEO Tom Bell. Sources said Bell approached Publicis CEO Maurice Lƒvy and Lƒvy may make an offer as early as this week, sources said.
Y&R and Publicis have discussed the mechanics of a deal, save for price, according to sources.





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