Publicis Dialog Wins Electrolux

Texans Get PR Assignment for U.S., Canada
DALLAS-Electrolux has hired Publicis Dialog here as the new public relations counsel for its home cleaning products following a review of other undisclosed contenders, according to the agency.
Electrolux, which is relocating its headquarters from Atlanta to Dallas, tapped Publicis Dialog (PD) for public relations support across the U. S. and Canada.
In a statement, Electrolux marketing director Steve Timmerman said the company was seeking national brand experience.
Annual account billings were undisclosed.
Publicis Dialog will handle corporate positioning and elevate the public’s awareness of the manufacturer’s 75th anniversary.
The agency’s first assignment is to help introduce the firm’s Guardian filtered vacuum system.