Publicis Dialog Tastes Success

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Publicis Dialog here has won the Peak Wines business, the first time it will handle a wine account.

The agency won the $3 million business after a two-month review that included several undisclosed Northern California shops. Peak Wines, a division of Jim Beam Brands of Chicago, is produced at the Geyser Peak Winery in Sonoma County, Calif. There was no incumbent.

“Everyone is excited about this, because everyone contributed to this pitch,” said agency CEO Stacey Paynter.



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