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With Leo Burnett about to become Publicis Groupe’s flagship operation in Chicago, the company decided to close its office here and concentrate its efforts in New York, executives said.
Paris-based Pub licis is expected to complete its $3 billion acquisition of Bcom3 Group later this month. Given that, Publicis CEO Maurice Lévy made the decision to shut down the 120-member Chi cago office, said Barry Krause, the Chi cago shop’s CEO.
“The merging of the two made sense because, individually, we didn’t have as big a platform in either market,” said Robert Bloom, chairman and chief executive of Publicis in the U.S.
The Chicago office of Publicis’ Optimedia will also close, with operations consolidated in New York.
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