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LOS ANGELES Heather Graham turns heads in a national Garnier campaign for 100% Color breaking on Monday.
The television and print effort via Publicis in New York marks the first time the brand has used a celebrity in its advertising.
In the TV commercial, Graham enters a chic Los Angeles restaurant as guests and a waiter stare in amazement as she describes the “new pure quality” of color she gets from the product.
Campaign spending was not disclosed.
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