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NEW YORK — Publicis Group and Cordiant Communications today formally named the holding company that will house its two media services networks the Zenith Optimedia Group.
The holding company, in which Publicis holds a 75 percent interest and Cordiant the remaining 25 percent, claims more than $17 billion in billings worldwide. Zenith Optimedia Group has over 150 offices in more than 60 countries, and employs 3300 people, a spokesman said.
John Perriss, formerly known as Zenith’s worldwide chairman and CEO, becomes CEO of the Zenith Optimedia Group Worldwide.
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