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Lionel Knight to Form, Head Strategic Department
DALLAS–Publicis here has recruited a British agency executive to develop and direct a new strategic planning discipline at the shop.
Lionel Knight, formerly joint managing director at Court Burkitt & Co. in London, was hired as senior principal and strategic planning director to provide more consumer insight for the agency’s predominantly packaged-goods client roster.
“We feel it’s a way to keep us on track and help us be smarter and more strategic in our thinking,” said Publicis co-chairman Seth Werner.
Bob Bloom, New York-based chief executive officer of Publicis’ U.S.
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