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NEW YORK Publicis Groupe hopes to jump-start its mobile capabilities with the purchase of European mobile shop Phonevalley.
The seven-year-old, 60-person shop runs mobile campaigns for advertisers in five European markets. It does both creative and media buying, handling over 1,000 campaigns last year, Publicis said. Clients include Colgate Palmolive, Air France and Paramount. Its campaigns include text messaging, running banner and text ads on mobile sites and creating mobile applications.
Paris-based Phonevalley will become the mobile unit of Publicis Groupe Media, comprised of Starcom Mediavest Group and ZenithOptimedia.
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