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TV, Radio Ads for Credit Counselors Eye Freedom From Debt
BOSTON–In its first branding campaign for the client, Pagano Schenck & Kay positions Consumer Credit Counseling Service of Southern New England as providing “the way out, for good,” for people whose debts have gotten out of hand.
The Boston shop has produced a series of hard-hitting commercials–three 30-second ads and a trio of 15-second executions–to drive the message home. The mission: introduce the combined entity in the wake of the recent merger of the Consumer Credit Counseling Services
of Massachusetts, Connecticut and Rhode Island.
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