PSK Lures A Former Arnold Exec To Helm Unit Owned By Media First

As part of what Woody Kay called his agency’s “new attitude,” Pagano Schenck & Kay has struck a deal that brings James Poh to the Boston shop as director of media services.
Poh, an employee of Media First International, will work out of PSK’s offices and be joined by two of the shop’s current media planners, who also become staffers of Media First. PSK will use Media First’s buying and planning capabilities for all its accounts.