PSAs for Lost and Found Kids

TLP has produced a public service advertising campaign celebrating the 100th recovery of a missing child due to those white cards that arrive regularly in the mailbox.

The Dallas agency has joined with Windsor, Conn.-based ADVO Inc., which produces the “Have you seen me?” cards, and the National Center for Missing and Exploited Children to produce a television, radio and print campaign that rolls out at the end of August.

“Our goal was to create a campaign that touches consumers and results in the recovery of more missing children,” said TLP group account director Elwanda Edwards.

The national pro bono advertising campaign is scheduled to run for a year, with the emphasis on the first six months.

Director Ken Nahoum’s 30-second TV spot, produced by Edge Films in New York, features some of the 100 children recovered since 1985.