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BOSTON Independent Partners + Simons said it has hired former Digitas executive Steve Lynch as its interactive creative director.
He replaces Rich Herstek, who has left the Boston-based agency.
Lynch is best known for his tenure at crosstown shop Digitas, which he left in March. At the time, he was an executive vice president and ecd, overseeing the agency’s digital marketing services group, which was absorbed into various other departments. He spent nearly 15 years at Digitas and helped fashion online efforts for companies such as American Express, Bank of America, General Motors and L.L.
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