P+S 'Untangles' Minds in Debut Ads for Tweeter

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BOSTON Consumer electronics chain Tweeter said it is preparing to unveil its first campaign from Partners + Simons.

The work introduces the tagline “We can untangle your mind” and is set to debut on Sunday. TV spots from the independent agency in Boston also feature the classic rock song “Alright Now” by Free.

Ads are intended to underscore the ease of the Tweeter shopping experience and the expertise of its sales staff at a time when everyday obligations can bring added stress to customers.



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