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SAN FRANCISCO-The California Prune Board has awarded an additional $6 million in billings to Randazzo & Blavins here. This assignment increases R&B’s billings on the account to more than $7 million.
R&B, which has handled retail promotional activities for the board, is adding creative responsibility and production of the group’s upcoming TV ad campaign.
“Humor is very key to the new campaign,” said John Randazzo, managing partner of R&B. “The challenge has always been how to destigmatize prunes with consumers.
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