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It’s not just that people buy more stuff during the holidays. They buy different stuff—things they’d never imagine purchasing during the other 11 months of the year. Whole sectors of the consumer-electronics, apparel andpottery industries have grown up around this fact. The principle seems to be that “Aunt Louise would never buy such-and-such for herself, so I’ll buy it for her.” But prospective recipients may not be so fanciful in theirholiday-gift wishes. The chart here, based on a survey by Rasmussen Research, indicates as much.
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