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NEW YORK A major challenge facing creative shops, media agencies and branded entertainment players is to acknowledge and effectively utilize the particular abilities that their counterparts offer, executives from the agency, client and consulting worlds said this morning.
“We’ve got this plethora of skill sets that hasn’t figured out a way to marry itself,” said Mitch Kanner, CEO of 2 Degrees, speaking during “The Grandmasters” panel at Advertising Week. “Hollywood is not taking advantage of the skill sets, the knowledge, infrastructure, the consumer insight that the advertising agencies and media agencies bring to the table.
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