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NEW YORK–Three agencies await a decision in Progressive Insurance’s $5-10 million review, following final presentations in Mayfield Village, Ohio, this week, sources said.
At stake is a new creative assignment targeting teenagers [Adweek, Feb. 18]. The finalists are DiMassimo Brand Advertising, in New York, Odiorne Wilde Narraway & Partners, in San Francisco, and G Whiz, a division of Grey Global Group in New York. New York consultancy Roth Associates is managing the search.
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