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LOS ANGELES A Spanish-language reality television show that blends characteristics of American Idol and The Real World will premiere April 17 with five sponsors.
Protaganistas de Novela 2, which will air on Telemundo, features 14 aspiring actors living together in a television studio as they compete for a role on a Telemundo novella. Each week, viewers will vote one participants off the show.
Show sponsors include Miller Lite, Ford, Colgate Simply White, Truth and Terra.
Marta Cuevas, director of strategy for Tapestry, a division of Starcom MediaVest Group in Chicago that works with Miller Lite, said the brewer chose to sponsor the show because “”it is a way to really engage the consumer with the brand and show the brand in a more relaxed environment.”
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