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NEW YORK Low turnout and the cancellation of the keynote speaker marred the first Advertising Festival, held Sept. 2-4 at Disneyland Paris.
Organizer Carl Tooney said several hundred people attended the three-day festival, but other estimates put that figure much lower. WPP Group chief executive Martin Sorrell, scheduled to make the keynote speech, pulled out.
“He let us know in the afternoon something happened and he couldn’t make it,” Tooney said.
The awards ceremony went on as planned; of the 700 entrants, Interpublic Group’s Springer & Jacoby in Paris won Campaign of the Year for its “The Road/The Pretenders” campaign for Daimler Chrysler France.
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