Pro Squads of Atlanta Spirit 'Rise Up'

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ATLANTA Blue Sky is launching its first advertising for Atlanta Spirit, the parent company of the Atlanta Hawks, the Atlanta Thrashers and Philips Arena, where the two teams play, the agency said.

The campaign for the National Basketball Association’s Hawks began this week. Ads will appear in the Atlanta Journal-Constitution newspaper on all home game days. Billboards throughout the Atlanta metro area also are being installed this week. Radio ads introducing the players will begin airing next week.

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