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Blanchard Schaefer Is A Fit For Westernwear
DALLAS–Blanchard Schaefer Advertising and Public Relations in Arlington, Texas, has been chosen to create a $1 million launch campaign for Western-themed licensed apparel from Pro-Line Western of Fort Worth, Texas.
The new products are intended to sell through select Western clothing retailers, whose sales have slumped in recent years due to the lack of exclusive merchandise offerings, according to Pro-Line president Larry Anton. “There’s nothing fresh and new that’s really distinguished itself product-wise,” said Anton.




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